Mediakwest Features WIKIO AI: What Is the New Architecture of Video Workflows?

The magazine Mediakwest, an essential reference in the audiovisual and media industry in France, dedicates an article to WIKIO AI and how artificial intelligence is transforming video post-production workflows.

In this interview, Florent Stroppa, co-founder of WIKIO AI, discusses the ongoing changes in video production pipelines and explains why the question is no longer about the creation tools themselves, but about their orchestration.

Key Takeaways from the Article

Orchestration over tools. As video production pipelines grow increasingly complex, the fragmentation of tools (transfer, storage, comments, versioning) becomes a major bottleneck. WIKIO AI centralizes these steps to streamline collaboration.

"The problem is not the editing itself. The core craft works perfectly well on Premiere or Final Cut. The problem is everything around it."

Semantic search. The article details how WIKIO AI analyzes each video frame by frame (image, audio, OCR) to enable instant multimodal search, without any manual indexing.

"It is powerful because it is semantic. And above all, it does not rely on what the user remembered to index."

Multi-pass subtitling. Mediakwest highlights WIKIO AI's differentiating approach: a multi-pass system that understands the overall context of the video before translating, with a confidence level displayed to guide human intervention.

"We do not want to work against subtitlers. We want them to use our product. AI should take the technical burden off their shoulders, not take away their choices."

AI as a creative accelerator. The article concludes with the vision championed by WIKIO AI: artificial intelligence does not replace creativity, it frees it by making accessible what previously required enormous budgets.